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Joint PhD Program Digital Business International

The PhD Program „Digital Business International“ is a joint initiative of University of Applied Sciences Upper Austria (UASUA) and Johannes Kepler University of Linz (JKU) together with the local government of Upper Austria.

Outline: Living in the Digital Business era, today we are witnessing rapid social and technological developments in electronic/mobile/social commerce (no-line commerce). Digital Business managers, as well as system engineers, are daily confronted with the challenges resulting from these rapid developments. Among others, designing innovative web user interfaces, along with conversion optimization, are major activities defining firms’ success potential. Understanding of user behavior and information needs on the one hand, but also relevant concepts, processes, and technologies on the other hand, is an inevitable precondition for designing and managing online businesses successfully in the context of Internet commerce and online innovation.

PhD Candidates

PhD Candidate: Thomas Fischer, BA MSc

Topic: Technostress in Organizations

The introduction of information and communication technologies (ICT) in work environments has led to multiple benefits for individual employees (e.g., automation of tedious tasks) and organizations (e.g., reduced cycle times, cost savings, and innovations). However, in recent years it has also been acknowledged that stress is a ubiquitous phenomenon in the workplace throughout organizations worldwide despite the high degree of ICT use in many organizations. Researchers have even started pointing to the significant potential of ICT to act as a new source of work stress. This form of stress is referred to as technostress.

Main Research Question: How and why does technostress (TS) occur in organizations, and how do employees cope with it? 



PhD Candidate: Mark Stieninger, BA MSc

Topic: Concepts and Strategies for Technology-Enabled Omnichannel Communication along the Customer Journey in Connected Retail

The retail industry, a main pillar of the European economy, is currently exposed to major challenges. While having provided consumers with numerous advantages (e.g. lower prices), the development of e-commerce became a major threat for European brick-and-mortar retailers as revenues are shifting to big online retailers. The overall objective of the research to be conducted in the context of this PhD Thesis is to develop a communication toolset as part of a connected retail interaction framework providing comprehensive analyses of potential opportunities that contribute to the improvement of B2C communication including but not limited to omnichannel marketing actions along the complete customer journey.

Main Research Question: -tbd-

PhD Candidate: Jovana Karac, MSc

Topic: Digital Trust In Online Platforms and IoT

To be“digitally fit” companies have to be digitally trusted by customers. Futhermore, trust is one of the most important factors for technology acceptance. This research investigates, which factors have the greatest impact on trust reputation in digital companies and for Internet of Things applications and what mechanisms do they use to improve the trustworthiness of platforms and technologies

Main Research Question: Which factors have the greatest impact on trust reputation in peer-to-peer companies and what mechanisms do they use to improve the trustworthiness among peers?

PhD Candidate: Albert Hahn, BSc MSc

Topic: Effects of Learning techniques in e-learning systems

E-learning systems became increasingly popular and are being more and more accepted in the recent years in the educational environment. Whereas such e-learning systems are at the moment primarily used as Content Management Systems to spread learning documents among students. The long-term application of learning techniques and the optimization of the individual learning behavior is not supported in the present systems. Scientific research proves, that the knowledge about their own learning behavior supports students significantly to improve and reach their learning goals efficiently and effectively. The developed e-learning system should provide a long-term learning companion, which provides continues feedback to optimize the learning behavior.

Main Research Question: What are the effects of integrating learning techniques into an e-learning system?

Supervisory Team

Johannes Kepler University of Linz

Univ. Prof. DDr. Johann Höller

University of Applied Sciences Upper Austria

FH-Prof. Dr. Andreas Auinger

University of Applied Sciences Upper Austria

Assoc. Univ. Prof. FH-Prof. Dr. René Riedl

Further Information

Land Oberösterreich sponsors the main part (€ 500.000 for 2015-2019) of the funding jointly with UASUA for this PhD program in the form of stipends for international PhD students.