Wels CampusEngineering


The Master's programme "Innovation and Product Management” prepares studentsfor management positions in technical product development, innovation and design, product management and marketing in the field of industrial goods in international technology companies.

In accordance with the respective specific areas of activity a sound knowledge ofmodern engineering (reverse engineering, rapid prototyping, bionics, usability, etc.) is required. The areas of Development Process Engineering or Product Concept Design are also covered. 

In addition, expertise is necessary in strategic technology and innovation management as well as in international B2B marketing. To meet these complex requirements specific policy instruments are required and goal-orientated, integrated process planning and process control.

Innovative engineers must also have a skills portfolio in the field of technical design and strategic design management.

The international focus of the programme places special emphasis on command of the English language (the entire course is taught in English) and on intercultural competence.