In technologically challenging markets products and processes need to be optimized within ever shorter time intervals and new products and processes designed and positioned. Moreover, increasing globalisation leads to greater complexity of development processes and management tasks.
Graduates of the University of Applied Sciences Upper Austria Master’s degree programme "Innovation and Product Management" meet exactly the requirements of international industrial goods companies.
- As a manager of technical innovations and products you are primarily responsible for theconceptual design and positioning of products and thus ensure the long-term success of your business.
- You develop and implement appropriate marketing and design strategies that will allow your firm to stand out in terms of success and sustainability from the competition.
- As a "Process Development Engineer" you are responsible for the design and implementation of an efficient and integrated development process.
- As a "Product Concept Designer" you develop design concepts and models using new tools and visualization methods.