Wels CampusEngineering

Innovations for International Markets Master

Increasing volatility, uncertainty, complexity and ambiguity of a company's environment make it more and more challenging to develop innovative products, services and business models.

Future innovation and product managers therefore need to apply a broad set of skills, combining the disciplines of marketing, design, technology and strategic management - which is the main focus of this Master's degree programme. Moreover, students are equipped with the latest academic knowledge in the areas of agile management, entrepreneurship and sustainability. All aspects of holistic innovation and product management are taught both theoretically and practically, encompassing several projects together with leading companies.

This cutting-edge know-how is delivered in two specialisations, namely "Product Concept Design" and "Development Process Engineering".

Key Facts

Innovation and Product Management is an international and interdisciplinary degree programme with students from more than 20 countries. Intercultural aspects and strategies in all disciplines are a cornerstone of the curriculum.

To prepare the graduates to be sucessful in international companies they learn how to integrate marketing, design and technology in a holistic way combined with strategic thinking. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically.

Your ideas are the fuel for our future!
We deeply believe in it and help you turn your ideas into reality.

Experts from various disciplines support you in building your business plan or your first prototype in our MakerSpace. And our Start-Up Center offers all the rest to start your own company.

  • Organisation


  • Degree

    Master of Science in Engineering (MSc)

  • Annual Intake


  • Admission Procedure

    Personal interview via MSTeams

  • Tuition Fees

    EU/EEA citizens: 363.36 EUR + 20,70 EUR per semester 
    Non-EU/EEA citizens: 726.72 EUR + 20,70 EUR per semester. Merit-based scholarships are available.


  • Duration

    4 semesters

  • Language


  • ECTS


  • Application     

    Application for the year 2024/25 online until 30.06.2024
    Application deadline for Non-EU-Applicants: 31.05.2024

  • Admission Requirements

    Completed Bachelor’s degree (180 ECTS or equivalent) preferably in Engineering or Industrial Design; good English language skills


Job Profile

Graduates of this degree programme are prepared for management positions in

  • technical product development,
  • innovation and design,
  • product management and marketing

in international technology companies.

Being responsible for high-tech products and services they play a decisive role in the conception and market positioning of technical innovations and thus secure the long-term success of companies.

Additionally they possess core competence in strategic R&D and innovation management. They develop sound marketing and design strategies to differentiate their products from those of competitors.

More information

The knowledge which IPM gave me is priceless. IPM made me to think BIG! Salome Gaprindashvili, Georgia, Specialization Product Concept Design

Practice and Research

Our teaching is highly practical, and students will work closely on practical problems provided by international firms in small, intercultural and inderdisciplinary teams, guided by our experienced professors.

For that, we offer cutting-edge equipped labs, software as well as hardware. The final thesis will be written for and in a company.

You will also have the chance to work alongside our professors in academic research projects in the fields of innovation, agile management or engineering management.

More information

There is no week when I do not thank IPM for giving me this wide range of knowledge about innovation and product management. My experience is something special: having a holistic view in software and hardware, including the newest innovation methodologies gives me great opportunities at my current position. Réka Leisztner, Hungary, Graduate, Specialization Product Concept Design
Introductory classes
Innovation & Strategy
Specialization Options: DPE / PCD
Social Skills & Foreign Languages
? Did you know that

... Innovation and Product Management was the first degree programme taught in English at Wels Campus? Internationalisation is sup- ported through guest lectures by international experts from both, academia and industry. A close coperation with local industry guarantees up-to-date of the contents and the employability of the graduates.

Graduates about IPM

News & Events


We have answered the most burning questions about the study programme for you.

You will need a completed Master's (Mag./DI) or Bachelor's degree (180 ECTS) from a recognized higher education institution in order to fulfil the entry requirements for the IPM Master’s degree programme.
In addition, your previous studies should contain courses in Business and Marketing, Mathematics and Statistics, Natural Sciences and Engineering and Professional Skills. If you don’t have enough knowledge in the single subject areas, they can be made up during the first semester.
All applicants are required to submit an official and current (maximum 2 years) English language certificate (TOEFL “78 Points” or IELTS “6.0 – Competent User”). German skills are not required.

The IPM Master's degree offers a unique combination of skills in the area of marketing, design, technology and strategic management - everything a future innovation / product manager needs to succeed in a VUCA world.

No, usually you will be at the campus three days a week. We keep Mondays free and schedule one day with online classes where you can attend from home. 

You can easily and quickly apply for the IPM programme through our online application.

After your application you will be invited to an online-interview with one of our professors. During that, you learn about our programme in more detail and you can ask all your questions. Together we will find out, whether your interests and expectations match with the content of the programme. So you can be sure that IPM is the right programme for you.

First of all, our IPM programme is very international, so you will meet fellow students from all around the world and make friendships and connections for life. Other than that, Wels is located right in the center of Upper Austria with a great public transportation, so you can make trips to our beautfiul mountains or historic cities quickly and easily. Our university also offers a lot of events and activities like our International Evening.