Focus of Studies

International Sales Management (Austria): a module to learn how to conceptualize, evaluate, push forward and control stratetgic sales decisions.
International Marketing Management (Austria): a profound understanding of strategic marketing concepts for investment goods including deep knowledge of
cross cultural understanding.

Entrepreneurship and Business Models (Mexico): a module dealing with the character of entrepreneurship and on how businesses are organized and operated. Ethics and Social Responsibility (Mexico): a profound understanding of ethical
values and an institution’s obligation to act for the benefit of society.

Digitalization and Omni-Channel Commerce Management (Taiwan): a module dealing with the synergetic planning, steering and controlling of the various available sales channels and customer touchpoints (virtual and physical) in order to accompany the customer through the sales process from information search to after sales