The fascinating concept of this interdisciplinary degree programme is based on the following core competences:
You will be able to conceptualize, evaluate, push forward and control strategic sales decisions. You will understand the manifold layers of the subject „Sales“ out of the perspective of e.g. innovation, cross cultural management, purchase and develop logical alternatives for proactive action for yourself.
You will get a profound introduction to cultural differences and similarities around the globe in order to enable you to react in a professional way when faced with challenges of that kind. The compulsory semester abroad and field trips will give you further profound cross-cultural insights.
You will be able develop and push forward strategic Marketing concepts for investment goods including background challenges of cross- cultural character. You will aquire a profound knowledge of the specifics of organisational buying behavior and you will be able to take Marketing-related decisions on the basis of profound analyses.
As a „University of Applied Sciences“ programme, we connect a complex structure of the scientific backgrounds needed with the immediate application in real industrial life, especially in the EU as the home market and in emerging markets.
A special module will give you the chance to develop good insights into management and leadership challenges of an international job profile.
In semester 3, the programme offers an intensive specialization in both B2B-Marketing and Sales Management in order to deepen your knowledge in these fields.
The geografical focus of the programme is on the EU as the "home market" and on emerging markets.