In-depth know-how and leadership skills in sales management and marketing activities

Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The geographical focus of the degree programme is on emerging markets.

Global Sales and Management is offering a triple degree programme in cooperation with CETYS University (Mexico) and Vietnamese-German University (Vietnam)
For detailed information about the programme.

The language of tuition is ENGLISH.

The "Cross-cultural management and emerging markets center" is also dealing with research projects concerning cross-cultural management.

Essential Information

Master of Arts in Business (MA)

4 Semester (120 ECTS)

Annual Intake:

Mode of Study:
full-time (with a time schedule that allows additional part-time work activities) and part-time (Friday afternoon and Saturday + one week of intensive lectures per semester + field trip)

Admission Requirements:
Completed Bachelor’s or Master’s degree in Business Administration or similar fields.

Online application for EU and NON-EU citizens is possible until semester start on a first-come, first-served basis, subject to availability. Processing takes place in slots until the end of each month. A study place cannot be guaranteed for late applications.
Please note: Students are responsible for the timely submission of application documents (e.g. VPD from Uni Assist for third countries, visa etc.).

Admission Procedure:
case study, english test and personal interview

Compulsory Semester Abroad:
opportunity to study at one of our partner universities during the second semester (several double degrees are available in the USA, Mexico, Czech Republic, Columbia, China, Australia)

Tuition fees:
Information about tuition fees and ÖH contribution


Head of Studies:
Prof. DI Dr. Margarethe Überwimmer

Deputy Head of Studies:
Prof. Dr. Piotr Kwiatek

Programme Administration:
Doris Ernecker-Wagner

University of Applied Sciences
School of Business and Management
Wehrgrabengasse 1–3
4400 Steyr/Austria
Phone: +43 5 0804 33600