In-depth know-how and leadership skills in sales management and marketing activities
Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The geographical focus of the degree programme is on emerging markets.
The language of tuition is ENGLISH.
The "Cross-cultural management and emerging markets center" is also dealing with research projects concerning cross-cultural management.
Master of Arts in Business (MA)
4 Semester (120 ECTS)
Mode of Study:
full-time (with a time schedule that allows additional part-time work activities) and part-time (Friday afternoon and Saturday + one week of intensive lectures per semester + field trip)
Completed Bachelor’s or Master’s degree in Business Administration or similar fields.
online or in writing by 30th June at the latest
personal interview, tests and case study
Compulsory Semester Abroad:
opportunity to study at one of our partner universities during the second semester (several double degrees are available in the USA, Mexico, Czech Republic, Russia, Columbia, China, Australia)
EUR 363.36 per semester + ÖH (Austrian Student Union) contribution for students from EU and EEA countries.
EUR 726.72 per semester + ÖH (Austrian Student Union) contribution for students from non-member states, scholarships available.
Head of Studies:
Prof. DI Dr. Margarethe Überwimmer
Vice Head of Studies:
Prof. Mag. Robert Füreder