Steyr CampusBusiness & Management

Focus

Digitalization and innovations as a success factor in agricultural management

The Master's program "Agricultural Management and Innovations" offers a comprehensive management education at the highest quality level. It combines scientific depth with high practical relevance and focuses on:

Competence area management and leadership

  • Investment decisions, forms of financing, controlling, external accounting, etc.
  • Operational development and business development
  • Legislative parameters

Competence area agri-business and innovation

  • Global agricultural value chains and supply chains
  • Innovation management, digital business models
  • Organizational knowledge, decision-making structures
  • Current technologies and applications in agribusiness

Digitalization and marketing

  • Concepts, mechanisms, structures in PR, communication, etc.
  • Digital marketing and e-commerce
  • Product management and cross-channel marketing

Methodological and transfer competence

* Start of course in autumn 2021 subject to approval by AQ Austria.