Digital media and technologies have a strong influence on our business world and our society. They are change competition in digital business and require new, innovative business models. Digital Business Management, the first Master’s degree programme offered by a university of applied sciences in cooperation with a traditional university looks at this dynamic competitive environment, influenced as it is by lasting digitalisation of business processes, new entrepreneurship, global markets, interculturality, the increasing importance of intra-channel marketing measures and interconnectedness.
Master of Science in Digital Business Management (MSc)
4 semesters (120 ECTS)
Mode of study:
Completion of at least a 6 semester specialized relevant Bachelor's degree or a comparable higher education at university level.
For international applicants: a profound knowledge of German is required.
Online or in writing by 20th June at latest.
Made possible by flexible syllabus.