Digital media and technologies have a strong influence on our business world and our society. They are change competition in digital business and require new, innovative business models. Digital Business Management, the first Master’s degree programme offered by a university of applied sciences in cooperation with a traditional university looks at this dynamic competitive environment, influenced as it is by lasting digitalisation of business processes, new entrepreneurship, global markets, interculturality, the increasing importance of intra-channel marketing measures and interconnectedness. 

Essential Information

Master of Science in Digital Business Management (MSc)

4 semesters (120 ECTS)

Annual intake:

Mode of study:

Admission requirements:
Completion of at least a 6 semester specialized relevant Bachelor's degree or a comparable higher education at university level. 
For international applicants: a profound knowledge of German is required.

online by 20th August

Semester abroad:
Made possible by flexible syllabus - see our partner universities

Tuition fees:
Information about tuition fees and ÖH contribution


Head of Studies:
FH-Prof. Priv.-Doz. Mag. Dr. Andreas Auinger

Programme Administration:
Anita Stüger

University of Applied Sciences Upper Austria
School of Business and Management
Wehrgrabengasse 1–3
4400 Steyr/Austria
Phone: +43 5 0804 33401