The Internet is constantly confronting companies with new challenges. Consumer behaviour is changing, pressure from rising costs and increasing competition increase the use of the Internet in the B2B-sector. Companies have to react to these challenges. In order to do so they require comprehensively trained staff, with a combination of competencies in the Internet, marketing and management. This degree programme offers an interdisciplinary training in economics, which is tailored to meet the challenges of the digital world.

Essential Information

Bachelor of Arts in Business (BA)

6 semesters (180 ECTS)

Annual intake:

Mode of study:
Full-time or part-time

Admission requirements:
high-school diploma or equivalent.
For international applicants: a profound knowledge of German is required.

By 30th June

Semester abroad:
Made possible by the flexible syllabus.

Related Master's degree programmes:
Accounting, Controlling and Financial Management
Digital Business Management
Global Sales and Marketing
Operations Management
Supply Chain Management

Tuition fees:
Information about tuition fees and ÖH contribution


Head of Studies:
FH-Prof. Mag. Dr. Gerald Petz

Programme Administration:
Magdalena Mara

University of Applied Sciences Upper Austria
School of Business and Management
Wehrgrabengasse 1–3
4400 Steyr/Austria
Phone: +43 5 0804 33400