The Internet is constantly confronting companies with new challenges. Consumer behaviour is changing, pressure from rising costs and increasing competition increase the use of the Internet in the B2B-sector. Companies have to react to these challenges. In order to do so they require comprehensively trained staff, with a combination of competencies in the Internet, marketing and management. This degree programme offers an interdisciplinary training in economics, which is tailored to meet the challenges of the digital world.
Bachelor of Arts in Business (BA)
6 semesters (180 ECTS)
Mode of study:
Full-time or part-time
high-school diploma or equivalent.
For international applicants: a profound knowledge of German is required.
Online or in writing by 30th June at latest.
Made possible by the flexible syllabus.