The globalisation of the world economy creates interesting challenges and opportunities to work in the export sector or go abroad and experience another culture for a few years. Austria’s export economy has succeeded in setting international standards in many fields, notably industrial plants, machinery and technical goods. These global operations generate a great demand for suitably qualified sales and marketing personnel. The Bachelor’s degree programme Global Sales and Marketing is designed to provide its students with all the skills they need to meet this demand and is held entirely in English.
The "cross-cultural management and emerging markets center" is dealing with research projects concerning cross-cultural management.
Bachelor of Arts in Business (BA)
6 Semester (180 ECTS)
Mode of Study:
university entrance qualification (e.g. A-Levels, university pre-entry certificate, completed vocational matriculate exam)
By 30th June
potential test and personal interview
Compulsory Semester Abroad:
study at one of our 100 partner universities during the third semester
English (compulsory), for the second foreign language you may choose from Russian, Czech, Spanish, French and Chinese. German is compulsory for internationals. You choose a third language during your semester abroad.
nine weeks in the 6th semester
The top 30 % of our students can obtain a double degree at one of our eight partner universities in Russia, Finland, Poland, Czech Republic, Georgia, Colombia, Belgium and Canada during their semester abroad.
Language of Tuition:
Information about tuition fees and ÖH contribution
Head of Studies:
Prof. DI Dr. Margarethe Überwimmer
Vice Head of Studies:
Prof. Mag. Robert Füreder
Brankica Orsulic, BA