Studies in developing skills in marketing and sales management for international companies

The globalisation of the world economy creates interesting challenges and opportunities to work in the export sector or go abroad and experience another culture for a few years. Austria’s export economy has succeeded in setting international standards in many fields, notably industrial plants, machinery and technical goods. These global operations generate a great demand for suitably qualified sales and marketing personnel. The Bachelor’s degree programme Global Sales and Marketing is designed to provide its students with all the skills they need to meet this demand and is held entirely in English.

The "cross-cultural management and emerging markets center" is dealing with research projects concerning cross-cultural management.

Essential Information

Bachelor of Arts in Business (BA)

6 Semester (180 ECTS)

Annual Intake:

Mode of Study:

Admission Requirements:
university entrance qualification (e.g. A-Levels, university pre-entry certificate, completed vocational matriculate exam)

For third country applications, the application deadline is 30.06.22

Application Procedure:
potential test and personal interview

Compulsory Semester Abroad:
study at one of our 100 partner universities during the third semester

Foreign Languages:
English (compulsory), for the second foreign language you may choose from Russian, Czech, Spanish, French and Chinese. German is compulsory for internationals. You choose a third language during your semester abroad.

nine weeks in the 6th semester

Special feature:
The top 30 % of our students can obtain a double degree at one of our eight partner universities in Russia, Finland, Poland, Czech Republic, Georgia, Colombia, Belgium and Canada during their semester abroad.

Language of Tuition:
100% English

Related Master's Degree Programmes:
Accounting, Controlling and Financial Management
Digital Business Management
Global Sales and Marketing
Operations Management
Supply Chain Management

Tuition fees:
Information about tuition fees and ÖH contribution


Head of Studies:
Prof. DI Dr. Margarethe Überwimmer

Vice Head of Studies:
Prof. Mag. Robert Füreder

Programme Administrator:
Brankica Orsulic, BA

University of Applied Sciences Upper Austria
School of Business and Management
Wehrgrabengasse 1–3
4400 Steyr/Austria
Phone: +43 5 0804 33500