And the winner is... 1st place for an innovative, international market entry strategy
Management students from 24 nations had 36 hours to develop extraordinary ideas and solutions for nine well-known companies and to give free rein to their creativity. The InnoCamp36 took place for the seventh time at the FH OÖ Campus Steyr. Only English was spoken in the team and during the presentations.
"InnoCamp36 is an excellent opportunity to network the University of Applied Sciences, companies, students and pupils and strengthens the already excellent cooperation between business and FH Upper Austria", says initiator and head of the study program Margarethe Überwimmer.
The 94 participants had 36 hours to work out and present their project. The tasks came from well-known internationally oriented companies, including Fabasoft, evil eye / Silhouette, coface, TGW, Fronius, voestalpine, Merlin, Trotec and Rosenbauer. At the end, each group had to present their solutions to the jury within exactly 360 seconds.
The project about the international market entry of a young, innovative brand in first place
First place went to the team from evil eye, which came up with exciting solutions for future markets and the distribution of innovative eyewear. The hard work of the winners was rewarded with a generous prize.
Michael Schmied, owner and CEO of Silhouette: "We are proud of our InnoCamp36 project team. The students and pupils from different nations have generated exciting ideas for the market entry of our young brand evil eye. We look forward to putting the solution approaches into practice in the future."
"The InnoCamp36 is a great platform to get in contact with exciting companies and to solve problems of the future with students and pupils from different nations," says student Nemeth Luca from the GSM Master’s programme. She and her team won first prize for the evil eye brand.
Second prize went to the project group from Trotec. The focus was on innovative sales strategies for a community-driven software product.
The team from Rosenbauer came third with the development of innovative, resilient and sustainable concepts for the fire departments of the future.
Initiator Margarethe Überwimmer is proud of the results: "Everyone put in a great performance. The atmosphere was excellent and the participants were totally committed. InnoCamp36 stands for networking between universities of applied sciences, companies, students and pupils."
InnoCamp36 was initiated by Margarethe Überwimmer, head of the Global Sales and Marketing program at FH OÖ Campus Steyr, and took place for the sixth time this year. Nine companies and one project group of ten members each - including students, exchange students and pupils - could be motivated to participate this year. The groups have 36 hours to work out their ideas concerning marketing and sales questions posed by the companies and have to present them to the jury in 360 seconds. Prize money is provided by the participating companies.
The participating companies & sponsors:
- Coface Austria Kreditversicherung Service GmbH
- Fabasoft International Services GmbH
- Fronius International GmbH
- Merlin Technology GmbH
- Rosenbauer International AG
- SILHOUETTE International Schmied AG
- TGW Logistics Group GmbH
- Trotec Laser GmbH
- voestalpine Steel GmbH