Creative, interdisciplinary solutions for the future
Even at FH OÖ Campus Steyr’s fourth InnoCamp36, exceptional solution concepts for the participating companies were developed once again.
In the fourth round of the InnoCamp36, created by the study programmes Global Sales and Marketing / Campus Steyr, which took place on the 29th and 30th November 2019, students from 18 different countries gave free reign to their creativity. Eight renowned companies from the B2B and B2C sectors made use of the opportunity to let international groups of students drive their innovation challenges forward with a creative, interdisciplinary approach. The students and pupils used the latest creativity techniques and applied theoretical concepts from business economics to develop unique solutions, worthy of practical implementation. The Internorm team won first prize by developing differentiating, “After Sales Service Tools” for the window of the future.
“The InnoCamp 36 offers students and pupils the opportunity to collaborate innovatively with successful companies on topics of the future, generating creative ideas and making them marketable. The extraordinary dedication of the participating companies and individuals is unique and offers both sides cooperation opportunities to strengthen the economy for the future,” said initiator Margarethe Überwimmer.
The 66 participants had 36 hours in which to process their challenge and present their results. The tasks were set by the renowned, globally operating companies: Emporia, Internorm, Leitz, Lely, Rubble Master HMH, Silhouette International, Sprecher Automation and voestalpine. Each team had exactly 360 seconds in which to present its project to the high-calibre jury of managers from the participating companies:
The jury ranked the Internorm project group in first place, with the topic, after sales services for windows. The second place went to the Emporia project group with a new market launch concept. The Leitz team made it into third place with a standardized product and service marketing tool.
“Due to this great success, we are going to hold the InnoCamp36 again in autumn 2020”, says Margarethe Überwimmer.
The InnoCamp36® takes place this year on the 21st and 22nd of October 2020.