Digital Business Managing Organizations. Inspiring Society.
The Internet is constantly confronting companies with new challenges. Consumer behaviour is changing, pressure from rising costs and increasing competition increase the use of the Internet in the B2B-sector. Companies have to react to these challenges. In order to do so they require comprehensively trained staff, with a combination of competencies in the Internet, marketing and management.
This degree programme offers a broad interdisciplinary training in economics, that is tailored to meet the challenges of the digital world.
Electronic Business comprises the support and processing of business activities with the help of the Internet, whereby the degree programme not only offers fundamental training in business management but also has a focus on online activities in sales, customer management and advertising. Online-marketing and the entrepreneurial application of social media like Facebook, Youtube and Google are further components of this training.
This degree programme is the first one in Austria to be offered jointly by a university of applied sciences and a traditional university. It thus combines the advantages of both education systems – practical orientation and a scientific character.
Digital Business Management looks into the strategic planning and realization of digital media applications, the development of innovative business models in an Internet driven competitive environment and the digitalisation of business processes. Leadership and managerial skills are further components of this training, which equips students to take on leadership tasks in companies.
The continuous development in the field of digital media creates changes on both an organizational and a societal level. The investigation of these changes is an important basis for the development of sustainably effective concepts and technologies. Contents of development and research with a focus on Digital Business are thus marketing in the digital world, Internet as business and information and decision-making processes in online-environments. The range of methods used here ranges from the traditional methods of empirical social research to innovative procedures from cognitive neurosciences.
Head of Studies DBM:
FH-Prof. Priv.-Doz. Mag. Dr. Andreas Auinger
Head of Studies MEB:
FH-Prof. Mag. Dr. Gerald Petz
University of Applied Sciences Upper Austria
School of Management
Tel.: +43 5 0804 33400
Fax: +43 5 0804 33499