Master’s degree in digitalization and innovations in agricultural management

Digitalization, technological developments, market changes and challenging global and climatic trends underline an ongoing transformation in agricultural production and the agricultural economy as a whole. Modern farms are developing in the direction of commercial enterprises, service and trading companies, both with increasing farm sizes and through new strategic orientations and specializations (e.g. direct marketing of agricultural products, special fruit cultivation, services, etc.). Management and leadership skills are in equal demand here, as is the constant willingness and the associated skills to recognize trends, to understand digitization, to develop innovations into products, to apply digitally supported marketing and to implement all of this throughout the company - also as independent entrepreneurs.

Essential Information

Master of Arts in Business (MA)

4 semesters (120 ECTS)

Annual intake:

Mode of study:

Admission requirements:
Completion of at least a 6 semester specialized relevant Bachelor's degree or a comparable higher education at university level. 
For international applicants: a profound knowledge of German is required.

By 30th June

Semester abroad:
Made possible by flexible syllabus.

Tuition fees:
Information about tuition fees and ÖH contribution


Head of Studies:
FH-Prof. MMag. Dr. Michael Schmidthaler

Programme Administration:
Anita Stüger

University of Applied Sciences Upper Austria
School of Business and Management
Wehrgrabengasse 1–3
4400 Steyr/Austria
Phone: +43 5 0804 33401


The Master's programme "Agricultural Management and Innovations" is financed by the province of Upper Austria.