FH Upper AustriaUniversity of Applied Sciences

Cross-Cultural Management and Emerging Markets Centre Steyr

The Cross-Cultural Management and Emerging Markets Centre of the study programme Global Sales and Marketing connects intercultural education with the research of intercultural management topics (e. g. expatriate management). The centre also translates research into practice through its business consulting services. The SIMM (Steyr Intercultural Management Model) is the basis of the centre and was developed at the School of Management in Steyr. The model encompasses history, religion, philosophical background of development, political system, law and society as cultural areas and is designed to explain the challenges encountered when dealing with people from other cultures. Together with people from industry and other organizations, the centre organizes a series of events and studies with the aim of bringing together business people, professors, researches and students interested in intercultural management issues and business opportunities outside of Austria, namely Upper Austria Export Days, Cross-Cultural Business Conference, Intercultural Trainings, Intercultural Business Talks, Field Trips, Barometer studies (Marketing and Sales Activities CEE), Research projects on welcome culture and the ICM Study.

SIMM (Steyr Intercultural Management Model)