NewsFH Upper Austria, Linz Campus

Global Management Summer School of the FH OÖ in Steyr

Obviously the 20 participants of the “Global Management Summer School” love water. In fact at the river in Steyr and at the sea side in Slovenia. The students from the USA and China appreciated the mix between the Management Business Study and exciting excursions. 

The Global Management Summer School took place between 30th June and 19th July 2014 at the Faculty of Management in Steyr, which cooperates with the University of Primorska in Slovenia. The programme was addressing  international students in the fields of “Global Sales and Marketing” and “Supply Chain Management and Logistics”. In addition to the workshops and lectures they students were also keen on joining cultural and social activities.

The academic programme contained B2B Marketing, Sales Marketing, Intercultural Management as well as Innovation & Branding and Excellence in Logistics Management. Business cases in Supply Chain Management and the newest logistic technologies were also on the agenda.

An excursion to the Port Koper in Slovenia was the practical part of the course Global Transport and Port Management.