FH Upper AustriaUniversity of Applied Sciences

Cross-Cultural Business Conference 2014 14th May 2014, FH Upper Austria, Steyr Campus

We are pleased to announce the international "Cross-Cultural Business Conference 2014" at the University of Applied Sciences Upper Austria. The conference provides an opportunity for lecturers, researchers and practitioners to advance knowledge and discuss latest developments in the field of management and business.

This year's conference at the School of Management in Steyr mainly focuses on the key management subjects of the study program Global Sales and Marketing in an intercultural environment. Moreover, this conference will be carried out in cooperation with the School of Informatics/Communications/Media, chairing two sessions.

Therefore, authors are encouraged to prepare and submit papers for the following sessions:

  • Session A: Intercultural Perspectives in Global Business and HR Management
  • Session B: Intercultural Perspectives in Global (B2B-)Marketing and Sales Management
  • Session C: Intercultural Perspectives in Higher Education Research
  • Session D: Intercultural Perspectives in Informatics, Communication & Media