Media & Communications

Much of what we used to do offline is increasingly shifting to the digital space. An almost unmanageable variety of websites, platforms, apps and social networks make it possible to inform, learn, share, communicate and collaborate. All of this is difficult to imagine without the internet. The Bachelor's degree course in Communication and Knowledge Media sees this as a great opportunity and educates young people on how to become experts in communication and knowledge transfer on the internet. They can design web applications, implement them technically and adapt them to the needs of users. They understand how to design the content of digital media and use it successfully in communication, learning and work processes. Equipped with sound technical and social science skills, our graduates are in demand on the job market because they are able to understand digital media holistically and design them proactively.

Are you ready to help shape the digital future while taking important aspects such as inclusion, ethics and sustainability into account? Then the Design of Digital Products (DDP) Bachelor's degree program is just right for you! This innovative degree program combines design, applied computer science, business skills, project management and user experience design to teach you the multidisciplinary skills required in the digital age. At the same time, great emphasis is placed on promoting interdisciplinary communication, critical thinking and creativity. By developing these future skills, students acquire a versatile profile that complements their specialist knowledge in the design of digital products. Within various projects with partner companies and international partner universities, students learn to design digital solutions and use their IT skills to solve ecological, economic and social problems.

Animated films, digital effects and computer games are increasingly present in our lives. They accompany us not only in our leisure time, but also at school and at work. How this media will be shaped in the future in terms of design, narration and interaction is of crucial importance. In addition to career paths in the games and film industry, a wide range of other fields of activity are opening up, including the creation of educational games and virtual worlds. The Bachelor's degree course in Digital Arts offers specialised media training in design, conception and production with a focus on animation and games and their many facets (audio, video, mixed reality, etc.). In addition to teaching basic design and conceptual content, the focus is on practical implementation in an interdisciplinary and applied field of activity at a professional level.

The future will be highly technological, economically challenging and even more complex and dynamic. The Internet and digitalization will be the link between customer and provider. The demand for solution-oriented, agile specialists and managers with management knowledge will be greater than ever, because they are the key to success. The MEB program is precisely tailored to these competitive, environmental and Internet dynamics. It is for all those who want to develop their skills in the areas of digital business, web, marketing and management and make a career in these dynamic economic sectors.

ChatGPT and Midjourney show how it's done - artificial intelligence can now be used to design innovative art and creative content. How to use AI professionally for these fields is one of the key areas of the Bachelor's degree in Media Technology and Design: Creative AI. The other specialisations on the course also lay the foundation for a career in the most exciting and sought-after areas of the digital media industry. In "Game Development" and "Web Development/UX Design", we train professionals for the modern, user-friendly design of websites and interactive media as well as for the realization of computer and video games. The focus is clearly on combining professional technology with smart content and creative design. We offer practice-oriented training with a focus on the creative use of current tools and techniques so that our graduates are well equipped for new opportunities and challenges of the industry.

Advancing digitisation requires organisation to find innovative solutions to new problems. In a global, networked and digital knowledge society, web-based media, intercultural competence and lifelong learning play just as important a role as internal and external communication. This is why the interdisciplinary Master's in Communication and Knowledge Media combines communication science, educational and psychological topics with content from the fields of web design, web programming and user experience design. Thanks to its wide range of compulsory elective modules, the course allows students to set their own individual focus in the fields of communication, web, learning and/or organisation, with a stronger focus on technical or social science areas.

The Master's degree course in Digital Arts offers the opportunity to deepen and specialise in the fields of 2D/3D animation, motion design, visualisation, games and mixed reality, including their many facets. These specialisations can be individually combined by taking elective modules. The degree program offers an extensive project component and a wide range of courses that combine theory and practice at a high level. The range of courses is supplemented by a wide range of elective modules on special topics as well as workshops and seminars. In addition to practice-oriented training, independent work, an examination of scientific methods, a systematic approach and the development of communication skills are central concerns.

Digital media and technologies are increasingly shaping the business world. These are changing competition in digital business and require new, innovative business models. The first FH/UNI Master's degree programme in Digital Business Management deals with this dynamic competitive environment, which is characterized by the sustainable digitalization of business processes, new entrepreneurship, global markets, interculturality and the increasing importance of cross-channel e-commerce and marketing measures as well as networking.

As digital technologies and media continue to permeate more aspects of our everyday lives, the need for intuitive and natural interfaces with integrated, intelligent functionality is becoming even greater. Our Interactive Media program focuses on preparing graduates for challenging roles in the development of innovative technologies and the production of complex projects in the ever evolving media industry. The graduate program features both a broad selection of specialised courses in the field of Interactive Media and a substantial project-based component that enables students to develop their own individual focus. In addition to providing a solid industry-oriented education, the program seeks to hone students’ communication skills and refine their systematic approaches to problem-solving and engineering for interaction.