We are delighted to announce that the Cross-Cultural Business Conference 2024 (CCBC) will take place for the 13th time on May 15th - 17th, 2024, at the University of Applied Sciences Upper Austria, Steyr Campus. This conference serves as a valuable platform for lecturers, researchers, and practitioners to expand their knowledge and engage in discussions on the latest international and intercultural advancements in various fields.

Exciting developments are underway at CCBC24! In a bid to broaden its impact, the conference now stands on 3 pillars. Beyond the traditional research paper focus (pillar 1), CCBC invites educators and researchers to also submit compelling case studies tailored for teaching purposes (pillar 2). This expansion aims to bridge theory and practice by showcasing innovative pedagogical methods, ethical dilemmas, and real-world problem-solving scenarios within crosscultural business. With an emphasis on multidisciplinary applications and fostering engaging learning experiences, selected research contributions and case studies which meet the quality standards will be invited to dedicated volumes published by Springer. Backed by popular demand, CCBC 2024 will also offer interactive workshops (pillar 3). Our conference motto, "Resilience Redefined: Thriving Amidst Change," encapsulates the spirit of adapting, thriving, and excelling in the face of evolving challenges. Save the date and join us for an enlightening experience at the 13th CCBC in Steyr.

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