We are pleased to announce for the 10th time the international Cross-Cultural Business Conference 2021 which is hosted by the study program Global Sales and Marketing. The conference will take place on Thursday the 6th of May 2021.
Due to the current situation regarding COVID-19, this year’s conference will be conducted in a virtual setting in order to keep all of us healthy and safe. Especially during the challenging times we are experiencing at the moment, it is crucial for all of us to stay in touch and to keep networking. This year’s virtual CCBC will therefore be offered for free to all interested authors and participants.
The conference provides a platform for lecturers, researchers and practitioners to enhance their knowledge and discuss latest developments in the fields of global business and export management, marketing, sales and service management, higher education, HR management as well as innovation and entrepreneurship.