NewsInnovation and Product Management

AMM & IPM @ Erasmus Blended Intensive Program

At the beginning of their 3rd semester, 11 of our AMM and IPM master students participated in the Erasmus Blended Intensive Program, which was jointly designed by IPM and AMM together with Heilbronn University of Applied Sciences and which was organized by and held at Heilbronn University.


Together with more than 40 other students from Italy, Finland, Holland, Ireland, Germany and Greece, the international student teams worked on projects in the field of digital transformation for leading companies such as Würth, Ziehl-Abegg, Recaro, AS Schneider as well as Reca. In addition to the exciting project content, the students also enjoyed the valuable insights into the companies during the excursions as well as the social events, such as the i-Pad Rallye through Künzelsau or the visit at the Kunsthalle Würth in Schwäbisch-Hall.

“We are highly enthusiastic about the performance of the students. We are very happy that and format of this program inspired the participating partner universities and therefore a similar Program will be hosted by our Greek partner university next year", co-initiators Kristiana Roth and Kurt Gaubinger are pleased about the success of this week.