Focus of Studies

Entrepreneurship and Business Models (Mexico): a module dealing with the character of entrepreneurship and on how businesses are organized and operated. Ethics and Social Responsibility (Mexico): a profound understanding of ethical values, sustainability and an institution’s obligation to act for the benefit of society.

Integrated marketing communication (Vietnam): a module dealing with marketing-related knowledge and practice by using an integrated marketing communications planning framework that emphasizes the necessity of coordinating all elements of the promotional mix, such as advertising, public relations, digital marketing, direct marketing, sales promotions, and personal selling, in order to create a successful
communications strategy.

International Sales Management (Austria): a module to learn how to conceptualize, evaluate, push forward and control stratetgic sales decisions. International Marketing Management (Austria): a profound
understanding of strategic marketing concepts including deep knowledge of cross cultural management.