Innovation and Productmanagement

Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design and technology, combined with strategic thinking is the only way to develop product innovations in a sustainable way.

This is the main focus of this Master's degree programme. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically.

This programme provides a comprehensive education in Mechatronics, Business Economics and Marketing, complemented by Industrial Design and Development Process know-how. It is taught by experienced experts from industry and the economy who are up-to-date with the latest trends and developments, ensuring a modern and future-orientated course. Graduates of IPM are therefore best equipped with the knowledge and skills required to become top managers wherever product development, marketing and the customer meet.