Innovation and Marketing are the basis for the success of a company. Yet only about 2% of the ideas in a company become successful innovations on the market.

Graduates of this course have the necessary skills in generation of new product ideas (brainstorming), product development, design and marketing as well as social skills for crisis management, networking and teamwork to be able to influence successfully the progress of a new product at every step, from the initial idea through development and production to marketing.

Innovation and Product Managers therefore work in a wide range of fields, nationally and internationally: research, design, development, management of technical products, innovation and project management, controlling, marketing and sales.