The fascinating concept of this interdisciplinary degree programme is based on the following core competences:

Sales and Sales Management

You will be able to conceptualize, evaluate, push forward and control strategic sales decisions. You will understand the manifold layers of the subject „Sales“ out of the perspective of e.g. innovation, cross cultural management, purchase and develop logical alternatives for proactive action for yourself.

B2B Marketing

You will be able develop and push forward strategic Marketing concepts for investment goods including background challenges of cross- cultural character.
You will get a profound knowledge about the specifics of organisational buying behavior and you will be able to take Marketing-related decisions on the basis of profound analyses.

Cross-cultural Sales and Management

You will get a profound introduction into cultural differences and similarities around the globe in order to enable you to react in a professional way when challenges of that kind have to be mastered. The compulsory semester abroad and field trips will give you further profound cross-cultural insights.

Practical skills

As a „University of Applied Sciences“ programme, we connect a complex structure of the scientific backgrounds needed with the immediate application in real industrial life, especially in the home market EU and in emerging markets.

Management and leadership skills

A special module will give you the chance to develop good insights into management and leadership challenges of an international job profile.

Specialisation

In semester 3, you have the choice between a B2B-Marketing Major and a Sales Management Major, giving you the chance to deepen your knowledge in one of the two main areas of this programme.