The joint Master’s degree in Digital Business Management offers comprehensive management training at the highest quality level. It unites scientific depth with a high degree of practical relevance and places emphasis on the following areas:

• Leadership and management competence
• Professional competence in digital business and marketing
  • Strategic aspects of digital business  
  • Business models and project management
  • E-business and e-commerce
  • Digital business and supply chain information management
  • Marketing in digital business
  • Media competence
• Methodological competence and academic research  
• Innovation and implementation competence