The commercial world is increasingly shaped by the use of digital media and technologies. These change the face of competition in "digital business" and lead to new, innovative business models. The term "digital business" describes the strategic extension of conventional business fields or their reorganization on the basis of changed market laws and market positioning. The first joint-master FH/UNI programme Digital Business Management (DBM) concerns itself with the characteristics of this dynamic competitive environment that is shaped by increasing digitization of the value chain and the enterprise processes, new entrepreneurship and global markets, interculturalism, increasing significance of strategic positioning and marketing, strong market dynamics as well as increasing transparency and interconnectedness of a globalized market.
The joint Master’s Degree in Digital Business Management is the first degree course in Austria that is offered jointly by a university of applied sciences and a university. It thereby combines the advantages of both educational systems; practical orientation and scientific method. Students become acquainted with both systems and are able to purposefully study on a part time basis.Prof. (FH) Dr. Andreas Auinger
Head of Studies DBM
The joint Master’s Degree in Digital Business Management is the first degree course in Austria that is offered jointly by a university of applied sciences and a university. It thereby combines the advantages of both educational systems; practical orientation and scientific method. Students become acquainted with both systems and are able to purposefully study on a part time basis.Prof. (FH) Dr. Andreas Auinger
Head of Studies DBM
Start: | Autumn 2011 |
Degree: | Master of Science (MSc) |
Duration: | 4 semesters (120 ECTS) |
Annual intake: | 30 |
Mode of study: | part-time |
Semester abroad: | Made possible by flexible syllabus. |
Admission requirements: | Completion of at least a 6 semester specialized relevant Bachelor's degree or a comparable higher education at university level. For international applicants: a profound knowledge of German is required. |
Head of Studies:
Prof. (FH) Dr. Andreas Auinger
Programme Administration:
Ms. Anita Stüger
FH OÖ – University of Applied Sciences Upper Austria
School of Management
Wehrgrabengasse 1–3, 4400 Steyr/Austria
Phone: +43 (0)50804-33401
Fax: +43 (0)50804-33499
E-Mail: dbm(at)fh-steyr.at
Web: www.fh-ooe.at/dbm
