Bachelor’s degree Programmes

Marketing and Electronic Business (MEB)

The Internet changes the way in which enterprises collaborate. Even in traditional sectors and fields the Internet is becoming increasingly important; the integration of the Internet in a company’s existing processes is the crucial factor here (e.g. online-purchasing of goods and media, the internet as channel of distribution) and implementation of Marketing through the Internet. Graduates are experts with interdisciplinary training, an integral approach and the ability to align economic necessities with the technical possibilities of the Internet.