Innovation and Product Management

Master, Vollzeit

Jetzt bewerben

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Innovations for international markets

Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design and technology, combined with strategic thinking, is the only way to develop product and service innovations in a sustainable way. This is the main focus of this master’s degree program. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically. This degree program provides a comprehensive education in Mechatronics, Innovation Management and Marketing, complemented by the know-how delivered in two specialisations, namely “Product Concept Design” and “Development Process Engineering”.

Key Facts

Abschluss

Master of Science in Engineering
Studiendauer

4 Semester (120 ECTS)
Organisationsform

Vollzeit
Sprache

Englisch
Studiengangskennzahl

0445

Zugangsvoraussetzungen

Completed Bachelor’s degree (180 ECTS or equivalent) preferably in Engineering or Industrial Design. Good English language skills
Bewerbungsfrist

Application for the year 2024/25 online until 30.06.2024
Aufnahmeverfahren

Beratungs- und Aufnahmegespräch
Kosten

Studienbeitrag und ÖH Beitrag

Career Profile

Graduates of this degree program are prepared for management positions in technical product development, innovation and design, product management and marketing in international technology companies. Being responsible for high-tech products and services, they play a decisive role in the conception and market positioning of technical innovations and thus secure the long-term success of companies. Additionally, they possess core competence in strategic R&D and innovation management. They develop sound marketing and design strategies to differentiate their products from those of competitors.

More about jobs and careers

Study Focus

Innovation and Technology Management International Marketing Trends for Innovation Development Process Engineering Product Concept Design Innovative Teaching

Curriculum

Project / Exchange Semester

Bridging Courses

Specialization 1 - Product Concept Design (PCD)

Specialization 2 - Development Process Engineering (DPEa)

General Courses

Details

Practical Experience and Research

From the beginning on students apply their knowledge in industry projects. In intercultural and inderdisciplinary teams students work on real world problems for local and international firms. The final thesis will be written for and in a company.

More information about projects

International environment

Innovation and Product Management is an international and interdisciplinary degree program with students from more than 20 countries. Intercultural aspects and strategies in all disciplines are a cornerstone of the curriculum.

FAQs

We have answered the most burning questions about the study program for you.

What are the entry requirements for the IPM Master’s degree program?

You will need a completed Master's (Mag./DI) or Bachelor's degree (180 ECTS) from a recognized higher education institution in order to fulfil the entry requirements for the IPM Master’s degree program.
In addition, your previous studies should contain courses in Business and Marketing, Mathematics and Statistics, Natural Sciences and Engineering and Professional Skills. If you don’t have enough knowledge in the single subject areas, they can be made up during the first semester.
All applicants are required to submit an official and current (maximum 2 years) English language certificate (TOEFL “78 Points” or IELTS “6.0 – Competent User”). German skills are not required.

What is unique about the IPM program?

The IPM Master's degree offers a unique combination of skills in the area of marketing, design, technology and strategic management - everything a future innovation / product manager needs to succeed in a VUCA world.

Do I need to be on campus everyday?

No, usually you will be at the campus three days a week. We keep Mondays free and schedule one day with online classes where you can attend from home.

How can I apply for the IPM program?

You can easily and quickly apply for the IPM program through our online application.

After your application you will be invited to an online-interview with one of our professors. During that, you learn about our program in more detail and you can ask all your questions. Together we will find out, whether your interests and expectations match with the content of the program. So you can be sure that IPM is the right program for you.

How is life outside of the classroom?

First of all, our IPM program is very international, so you will meet fellow students from all around the world and make friendships and connections for life. Other than that, Wels is located right in the center of Upper Austria with a great public transportation, so you can make trips to our beautfiul mountains or historic cities quickly and easily. Our university also offers a lot of events and activities like our International Evening.

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Personal advice

Do you still have questions about the Innovation, Product and Engineering Management degree program? Then book your personal consultation appointment here: Every Monday and Wednesday at 5 pm.

Study program coordinator FH-Prof. Dr. Alexander Brendel-Schauberger will contact you by phone or MS Teams.

Book an appointment