Marketing and brand management are decisive competitive factors in a global economy because they generate differentiation and recognition. This requires highly educated marketing experts who are open, farsighted and responsible. The degree course IMM offers a comprehensive education with the necessary practical orientation in order to achieve this aim.

Dkfm. Karin Lehmann, Brand Management Consultant, Markenkern

As the MD of the leading institute for market research in Austria and as a pioneer in introducing professional market research to countries in Eastern Europe I particularly appreciate the new and innovative Master’s degree in “International Marketing Management” in Steyr. If you study IMM you will spend one day in our organization together with our country managers to gain an insight into the latest results of our international market research.

Prof. Dr. Rudolf Bretschneider, Managing Director, GfK Austria

The Upper Austrian industry with its high export rate is powerfully focused on Eastern countries and requires experts with strategic understanding and management know-how as well as flexibility, an interest in other cutures and an excellent command of English. We are already waiting for the first graduates of the IMM degree course.

Mag. Werner Dressler, Strategic Marketing, voestalpine Steel

Expansion, especially in the new EU countries, is a strategic necessity for many companies. For this purpose flexible, open personalities with entrepreneurial farsightedness, languages and marketing know-how are needed. The Master’s degree IMM provides valuable and highly qualified employees for the future.

Dr. Hans Jörg Schelling, XLA Holding, Vicepresident of the Austrian Federal Economic Chamber, member of the Austrian Parliament

While visiting FH Steyr in November 2008 I’ve found out that they offer a neatly designed and highly competent masters course by the name of International Marketing Management, which offers exactly what - in my personal opinion – the Central European Industry needs today and even more in future: Cultural Understanding, English, focus on CEE, state-of-art management tools. 

Dkfm. Peter Thamm, Daimler AG, Director of Pricing, Mercedes Benz - Cars