After completing your IMM Master’s degree you will be equipped to support or work in the growing community of subsidiaries and international companies which have a substantial presence in Central Europe and have or are developing a focus on CEE/EURASEC markets. You will be suitably prepared to work in the industrial, the service, or the retail-sector and your skills will include a profound understanding of highly competitive markets shaped by direct or indirect customer needs.

You will be qualified to guide international teams. You will have a professional command of the English language and you will be armed with a detailed, yet CEE/EURASEC-focused cultural understanding. Your work will be in the fields of strategic planning, new-market entry, product management, brand management, sourcing and distribution management, sales and key account management, or market and trend research.