The programme "International Marketing Management" is currently being redesigned and will be renamed into "Global Sales and Marketing" (GSM)*. The new master's programme will be offered full-time only. There will be two majors in the 3rd semester: B2B-Marketing and Sales Management
A compulsory semester abroad is planned for the 2nd semester.
Attention: all other information on this website refers to the current IMM programme and not to the planned GSM-Master.
Information about the new GSM programme will be available within the next months.
*subject to approval by the FH Council
My expectations concerning the Master’s degree course IMM are that I will gain the necessary tools that will qualify me to carry out the numerous tasks required in a customer driven company, from market research, marketing planning, the realisation of the marketing mix to marketing controlling. I, personally, find intercultural management and the intensive English training in the field of social competence especially attractive.Mag. (FH) René Hörwertner,
NKE Austria, Marketing & Sales
Degree: | Master of Arts in Business (MA) |
Duration: | 4 semesters (120 ECTS) |
Annual intake: | 35 |
Mode of study: | Full-time |
Compulsory semester abroad: | In the 2nd semester at on of our partner universities. |
Admission requirements: | Completed Master’s or Bachelor’s degree with economics and English background. |
Head of Studies:
Prof. (FH) Dr. Hannes Hofstadler
Programme Administration:
Aline Kesehage
FH OÖ – University of Applied Sciences Upper Austria
School of Management
Wehrgrabengasse 1–3, 4400 Steyr/Austria
Phone: +43 (0)7252 884-3600
Fax: +43 (0)7252 884-3699
E-Mail: gsm-master@fh-steyr.at
Web: www.fh-ooe.at/gsm-master
