During the last few decades and with growing and globalized competition, marketing has emerged from a departmental function of running a business from the customer’s point of view to a holistic management philosophy of companies, their suppliers and their intermediaries. As such, it has become one of the cutting-edge managerial approaches with an impact on all functions of the company and its networks. Two important recent challenges deserve special attention and will shape tomorrow’s marketing professionals; firstly, the development of radically customer-focused companies, and secondly, the growing need for international management competence. To meet these demands, the IMM Master’s degree programme is tailormade with two foci, which make the programme unique within the European educational landscape: a focus on the customer driven company and a second focus on Central and Eastern Europe (CEE) and Eurasian Economic Community (EURASEC).